At the time, there were not many fruit snacks for children that were both nutritious and fun to eat. So the team at Fruit Bowl set out to change that. We wanted to create a range of tasty fruit snacks that make snack time easier for parents and more exciting for kids, perfect for lunchboxes, after-school treats, or family days out.

We also know that getting children to eat fruit isn’t always easy, especially with the fussier little eaters. That’s why in 2000 we launched Fruit Flakes, a fun and convenient way to help kids enjoy more fruit in their day. Over the years, the Fruit Bowl range has grown to include favourites like Yogurt Flakes and Peelers, all designed to be delicious, made with real fruit, free from artificial colours and gluten free!

Today, many of our products have become family cupboard staples, loved by children and trusted by parents across the UK.